Grey Lynn Business Association (GLBA) - BID Establishment Project
What we did
Partnered with GLBA to deliver engagement and the official ballot process under Auckland Council’s BID policy. Implemented a layered strategy including clustering, poster drops, multilingual communication, and one-on-one contact.
Our value-add
Built trust and inclusivity by giving business owners time and space to ask questions, while maintaining independence and credibility.
Impact
Achieved a 30.5% voter turnout and 77.39% support, surpassing BID policy thresholds and securing BID establishment. GLBA now has a sustainable platform for advocacy, funding, and long-term growth.